Sagres remove "chicken" Rui Patricio

The Sagres withdrew the advertisement that parodied with the goal conceded by Rui Patricio in the visit of Sporting to Belenenses on Saturday, the 21st round of the I League, after rejection of the FPF.

The FPF expressed distaste for video advertising, referring to the Lisbon derby, which ended tied 1-1, in which, among other expressions, said that 46 minutes "Rui Patricio begins to temper the chicken", before registering at the 70, the goal of Rui Fonte, followed by the phrase "chicken served in Restelo." Sagres, which sponsors the national teams, promised to withdraw the announcement of the various platforms on which it was disclosed, including their official Facebook page, in which the brewer is justified.

"Yesterday [Sunday] we published here on our website, a video that was not interpreted the way the we created and we thought. We understand the point of view of those who may consider this offensive content and therefore decided to remove the video in question. It was never our intention to offend, denigrate or enjoy with the actors in a sport that we are so dear, "reads the company's page. The Sagres adds that this video was part of a campaign to be launched to the end of the season, to "portray in 60 seconds a 90-minute game fan's point of view." "And wanted to do it in a relaxed, unbiased and even comically. Whatever the club, whatever the actors, "says the beer, assuming you have removed the video" not to hide it, "because" once published never cease to be. We withdrew because we do not want to hurt susceptibilities of any football fan. "