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Monday, February 16, 2015

Xiaomi opens branded e-commerce in the US

About Xiaomi is spoken as a small miracle business with smartphones. Telephones brand we know in our country, although in our Xiaomi has no official representation (although we approached after Thursday ). This is true not only for our small Czech Republic, but for the whole of Europe, or even the USA. Xiaomi simply doing business in China home in more than billions in India. They are huge markets in which competitors are so rushing, or rather do not know how. But Xiaomi "is able" and selects reverse tactics - rushing to the markets, although in our view look like primary (ie USA and Europe), but are directly crowded competition



This tactic but obviously will not pay for ever. Just this week, Xiaomi announced that the US open e-shop with headphones, power-banks, smart bracelets and other accessories. S phones, tablets, TVs and other "big" goods does not count. Meanwhile. The company is only cares little over four years, until recently officially worked only in your home China still got to third place among global manufacturers of smartphones. What to take place next expansion? Now it begins quietly headphones, building community on social networks and brand awareness, and every five years "will not have the Samsung bread".

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